University of North Carolina at Chapel Hill
College of Arts and Sciences
Brand concepts and design, printed matter,
web design, brand guidelines
The College of Arts & Sciences is the largest academic entity at the University of North Carolina, Chapel Hill. With this branding project, we sought to emphasize the infinite possibilities for interdisciplinary learning, research, and civic engagement at the college. A flywheel feature swaps out “arts” and “sciences” for a variety of word pairings. At the center is a custom ampersand ligature, combining the letters “A” and “S.”