Swift School
Brand concepts and design, printed matter,
web design, brand guidelines
Swift School in Atlanta is devoted to teaching children with dyslexia. Word constellations allude to firing synapses, representing discoveries and connections forming in students’ brains as they
work through the challenges of dyslexia in a holistic learning environment. The selection of quirky
GT Haptik as the primary typeface supports research that persons with dyslexia have an easier time reading text set in typefaces that have considerable distinction and variation among the letterforms.