A_LAB brand identity design by Drew Sisk
Oglethorpe A_LAB identity
Oglethorpe University created an experiential counterpart to their liberal arts curriculum. The divisions for Civic Engagement, Global Education, Professional Development, and Undergraduate Research and Scholarship combined to form the A_LAB, short for Atlanta Laboratory for Learning. The A_LAB identity activates the simple wordmark set in Futura Bold by rotating it and dynamically filling in the underscore.
Oglethorpe A_LAB Logo by Drew Sisk
A_LAB Book navigation detail by Drew Sisk
A_LAB Book navigation detail by Drew Sisk
A_LAB viewbook design by Drew Sisk
When viewers experience a piece of media from A_LAB, they are dropped into the middle of the narrative to witness a flurry of activities in service, study abroad, career exploration, and research. Graphics allude to transit stations, maps, display boards, and urban wayfinding systems.