Oglethorpe University wanted to create an experiential counterpart to their liberal arts curriculum. The divisions for Civic Engagement, Global Education, Professional Development, and Undergraduate Research and Scholarship combined under one roof to form the A_LAB, short for Atlanta Laboratory for Learning. The A_LAB sub-brand provides a foundation for the school to showcase surprising opportunities and outcomes as students put classroom theory into real-world practice.

The literary idea of in media res informs the use of graphics and photography. When viewers experience the A_LAB sub-brand, they are dropped into the middle of the narrative, a flurry of activities in service, study abroad, career exploration, and research. Bold graphics allude to transit stations, maps, display boards, and urban wayfinding systems.

Recognition:
UCDA Gold Award for comprehensive identity program
UCDA Excellence Award for viewbook design