Spelman College
Inauguration of Mary Schmidt Campbell, Ph.D.
Brand concept and design, printed matter
Multiplying and rotating the shape of the Spelman crest yields a contemporary icon evocative of the combination of STEM and the arts, from which Spelman President Dr. Mary Schmidt Campbell has an extensive background of leadership. The symbol also subtly conveys the idea of a nest, a nurturing community for students to grow in knowledge and self-purpose.